At the time, it was the third major dedicated device after the Jawbone Up and Fitbit. You’re starting to see health insurance program premiums (or rewards) tied to use of these devices.įirst up is the Nike+ FuelBand, which first entered the market back in the March/April timeframe. It’s to potentially motivate someone who may be otherwise sedentary into doing something, anything, to improve their lifestyle. The primary goal of these devices is to get (or keep) people moving and active. It’s important to understand that step/activity monitors aren’t really a substitute for something like a GPS running watch, heart rate monitor or cycling computer. This review will be the first in a series of reviews (every couple of weeks or so) of each of the numerous units I’ve been using. Back in the spring I started to compare various activity monitors – in the hopes of making sense of this fast moving and exploding market segment.
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